We are using cookies.

We are using cookies on this web page. Some of them are required to run this page, some are useful to provide you the best web experience.

I accept

Individual Cookie Settings

Only accept required cookies.

Privacy Notes Imprint

Privacy settings

Here is an overview of all cookies use

Cookies for Statistics

Statistic cookies anonymize your data and use it. These information will help us to learn, how the users are using our website.

Show Cookie Informationen

Google Conversion-Tracking-Tag

Save

BackOnly accept required cookies.

Privacy Notes Imprint

  • Jump to main menu
  • Jump to side menu
  • Jump to content
  • Jump to footer
  • Contrast
  • de
  • en
Logo htw saar – To homepageLogo htw saar – To homepage
Search
  • Marketing Science M.Sc.
  • Modules
  • Part-time and cooperative studies
  • FAQ
  • Study abroad and international cooperation
  • Software and hardware
  • Latest news
  • Contact
  • Locations
  • Library
  • Canteen menu
  • Moodle
 
  • htwsaar
  • htw saar
  • Schools and institutes
  • Business School
  • Study and teaching
  • Marketing Science M.Sc.
  • Modules

Marketing Science M.Sc.

  • ASPO system
  • Module database

Course of study

ModuleECTS
Market Insights & Analysis6
Data Science and Artificial Intelligence6
Customer Relationship Management6
Marketing/consulting project6
Compulsory elective module I (see below)6
Total ECTS points30
ModuleECTS
International Purchasing Behavior6
Digital Marketing6
Sector-specific marketing6
Empirical marketing seminar6
Compulsory elective module II (see below)
6
Total ECTS points30
ModuleECTS
Master's thesis22
Master's colloquium2
Compulsory elective module III (see below)6
Total ECTS points30

The range of compulsory elective modules consists of both specialization modules and interdisciplinary modules.
Examples:

ModuleECTS
Green Economy6
Industry 4.0: Fundamentals, implementation and project6
Local Urban Mobility and Logistics Optimization6
Simulation in production and logistics6
Applied Business Ethics6
Web-based knowledge management6
Competition, Strategy & Innovation6
Financial communication and balance sheet analysis6
Marketing controlling6
Business English II6
Le français des affaires6
Self-Management6
Prof. Personnel selection & self-positioning for specialists & managers6
  • Only a limited selection of compulsory elective modules can be offered each semester.
  • Upon request, modules from other Master's degree programs at htw saar can also be selected as compulsory elective modules.
  • If the number of participants is insufficient, an elective module offered can be canceled.

Auszeichnungen und Partner der htw saar

footer area

  • Impressum
  • Datenschutz
  • Erklärung zur Barrierefreiheit
  • Cookiesettings

Socialmedia

  • Facebok
  • Instagram
  • LinkedIn
  • youtube
  • flickr
  • blog

Contact us

Saarland University of Applied Sciences

Goebenstraße 40
66117 Saarbrücken

Telephone: (0681) 58 67 - 0
Fax: (0681) 58 67 - 122
E-mail: infonoSpam@noSpamhtwsaarnoSpam.de

Locations

  • Campus Alt-Saarbrücken
  • Rotenbühl Campus
  • Campus Göttelborn
  • HTZ at the Saar Innovation Campus

htw saar

  • Press releases
  • Announcements
  • Semester dates/lecture times
  • Working at the htw saar
  • First aid / fire protection
  • Occupational health and safety (AGUM)
  • IT emergencies
  • Radiation and laser protection
  • Webmailer
  • Intranet (for employees)
  • Login (for employees)

Supervisory authority:
Saarland Ministry of Finance and Science