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Marketing Science M.Sc.

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Course of study

ModuleECTS
Market Insights & Analysis6
Data Science and Artificial Intelligence6
Customer Relationship Management6
Marketing/consulting project6
Compulsory elective module I (see below)6
Total ECTS points30
ModuleECTS
International Purchasing Behavior6
Digital Marketing6
Sector-specific marketing6
Empirical marketing seminar6
Compulsory elective module II (see below)
6
Total ECTS points30
ModuleECTS
Master's thesis22
Master's colloquium2
Compulsory elective module III (see below)6
Total ECTS points30

The range of compulsory elective modules consists of both specialization modules and interdisciplinary modules.
Examples:

ModuleECTS
Green Economy6
Industry 4.0: Fundamentals, implementation and project6
Local Urban Mobility and Logistics Optimization6
Simulation in production and logistics6
Applied Business Ethics6
Web-based knowledge management6
Competition, Strategy & Innovation6
Financial communication and balance sheet analysis6
Marketing controlling6
Business English II6
Le français des affaires6
Self-Management6
Prof. Personnel selection & self-positioning for specialists & managers6
  • Only a limited selection of compulsory elective modules can be offered each semester.
  • Upon request, modules from other Master's degree programs at htw saar can also be selected as compulsory elective modules.
  • If the number of participants is insufficient, an elective module offered can be canceled.

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Saarland University of Applied Sciences

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66117 Saarbrücken

Telephone: (0681) 58 67 - 0
Fax: (0681) 58 67 - 122
E-mail: infonoSpam@noSpamhtwsaarnoSpam.de

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Saarland Ministry of Finance and Science