| Degree | Bachelor of Science |
|---|---|
| Standard duration of study | 6 semesters |
| Start of studies | Winter semester |
| Application deadline | See Deadlines & Dates |
| Language of instruction | German |
The Bachelor’s program in Business Psychology at htw saar combines psychological expertise with business management know-how. It is designed for you if you want to understand and shape economic processes from the perspective of human behavior.
Business Psychology explains how people in organizations think, make decisions, and act. You will gain in-depth knowledge in general, social, personality, industrial, and organizational psychology. At the same time, you will develop business skills in marketing, human resources, and management. This allows you to combine psychological expertise with economic thinking. You will learn how organizations strategically apply insights into behavior.
During your first semesters, you’ll lay the groundwork in psychology, economics, and research methods. You’ll work with empirical methods, statistics, and data-driven analysis. Digital learning environments and the reflective use of AI will be integral to your studies. Statistical software is a core component of your education. In the later semesters, you will delve deeper into applied fields of business psychology. You will choose individual specializations and work on practical projects. Empirical research and a mandatory internship will bridge the gap between theory and professional practice.
After graduation, you will work in human resources management, organizational development, marketing, or market research. You will analyze data, support change processes, and develop well-founded recommendations for action.
Typical employers include consulting firms, public institutions, and startups. Medium-sized companies and industrial firms are also among them.
If you have any questions, please feel free to contact us directly at susan.pulham@htwsaar.de.
Business Mathematics and Statistics
Economics
+49 (0)681 58 67 - 525
susan.pulham@htwsaar.de
htw saar
Waldhausweg 7 (ESG)
66123 Saarbrücken
Room 101
+49 (0)681 5867 - 115
studierendenservice@htwsaar.de
htw saar
House of Knowledge
Building 11
Malstatter Straße 17
66117 Saarbrücken
Room 11.01.17
